Getting a high score – Gamification can help companies take their marketing to the next level

Gamification can help companies take their marketing to the next level, says Ian Vella.

If you’ve ever noticed how someone can get completely immersed when playing a video game, then you can start to understand why marketers are exploiting such behaviour to promote their products.

Smartphones, tablets, apps and the internet itself have fuelled a new trend in combining games and advertising. However, despite the new shine, marketing gamification has a deeper and older root: loyalty programmes, which have been around for ages. On a simple level, loyalty programmes recognise brand fidelity by rewarding consumers every time they make a purchase. Then when consumers have accumulated enough points, they receive a gift.

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https://timesofmalta.com/articles/view/Getting-a-high-score.554754