An engaging customer experience1 min read
The battle between online and high street shops doesn’t have any winner. Rather, one complements the other, says Ian Vella.
Borders Group, a company that used to operate more than 500 bookshops in the US and 150 in Australia and Singapore, closed all its retail outlets abruptly in 2011. This resulted in thousands of job losses.
In one of the shops, the manager, who had been working for the company for years, put up a sign saying, “Thank you for shopping at Amazon”, before pulling down the shutters for the last time.
The sign clearly blamed the online giant for putting Borders and countless other shops out of business.
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